What is a marketing plan and how do you create one?
Marketing is a word that has always seemed daunting to me. It seems like a complex system of strategies, platforms etc. that I have no clue how to put together.
As daunting as it might seem at first, it is one task that you should not neglect. A marketing plan is the activities that gets your content and your business in front of your ideal clients and community.
And it is completely tailored to each individual business and it’s goals. It lets your community know who you are, what problems you solve for them and what you offer.
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Fortunately, we have an expert on the podcast today to give us some insights into creating a marketing plan ourselves.
Today I am joined by the lovely Katie Costa, Founder and CEO of The Wellness Marketer. She’s a Nutritional Scientist turned Marketing Pro who helps wellpreneurs grow their business online using holistic marketing strategies. She has two science degrees and has been working with health professionals for the last 3 years to help them establish businesses, grow on Instagram, and finally gain the confidence to market themselves online.
She takes us through her entrepreneurial journey and also shares the mistakes she sees clients make but also breaks it down for us and gives the 3 steps to creating a marketing plan in our business.
So grab yourself a cup of organic tea and get comfy with a notebook and pen because you are definitely going to have some takeaways from this chat!
IN THIS EPISODE, YOU WILL LEARN:
- Her experience leading up to becoming an entrepreneur and how the idea for her business came to be
- What she struggled with creating and growing her business
- Key learnings she had creating her business
- What a holistic marketing plan is and how to build one
- The biggest mistakes she sees entrepreneurs making today
- Her insights into the Instagram algorithm
- How to get your content in front of the right audience
- What she has to offer her community
LINKS FROM THIS EPISODE:
Want to know more about Katie Costa and The Wellness Marketer? Here is where you can connect with her:
Website | Instagram | Facebook | Podcast
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WANT TO BE A GUEST?
Do you have a LOVE story to share that we could learn from; whether it is about your own personal experiences or your relationship? Do you have a product or service that can help us make healthier choices in our lives and feel good inside and out? If so, reach out to me! I would LOVE to speak with you and learn more about you! You can contact me at partnerships@projectloveco.com.
Want to hear what other topics I will cover on the podcast? Check out my introduction to LOVE Unplugged to learn more!
