You’ve likely heard of brand voice and brand messaging a thousand times as you’ve built your business and it might seem a bit confusing to fully understand at first.
So what exactly is it and how does identifying your brand voice help you attract your ideal audience? Today, we are breaking it down for you.
On this episode, I am joined by the lovely Jackie Sunga!
Jackie is a conversion copywriter and brand voice expert specializing in sales copy and launch strategy. She helps impact-driven education companies bridge the gap between their expertise and their audience with customer-first messaging.
Whether she’s teaching emerging entrepreneurs or writing for 7-figure brands, Jackie loves helping clients find the words that attract perfect-fit people and sell with integrity. When she’s not helping clients with strategic sales copy, you can find her grabbing boba with her husband or playing with her two dogs.
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IN THIS EPISODE, YOU WILL LEARN:
- What her your journey was leading up to creating her business
- How the idea for her business came to be
- Her experience starting and growing her business
- The biggest lessons and wins she experienced as an entrepreneur
- What is a brand voice and what is not?
- How does a brand voice impact the type of content but also copy that we create in our business – whether it’s on our website, social media, collateral, etc.
- What is the process to develop a strong brand identity and voice?
- How do you create content that aligns with your brand voice that will attract your ideal clients and audience?
- What are your tips on ways we can improve our sales and services pages?
- What do she have to offer to support her community?
LINKS FROM THIS EPISODE:
Want to know more about Jackie Sunga? Here is where you can connect with her:
Website | Instagram | Pinterest | Facebook | Tiktok | Twitter | LinkedIn
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