Creating strategies in your business, specifically for social media takes planning. Start by creating a foundation; identifying your goals, brand clarity and voice, and offerings. But most importantly, get clear on what you can commit to. Often, we think up big ideas and plans but struggle executing them. I cannot count how many times I...
You want to create a product based business and you have a vision for your product. The formula, the look and feel of it. The design and materials for your packaging. But you feel pressure to launch quickly because there’s a current need for it and you don’t want to miss out on the opportunity....
It’s time to talk about copy – copywriting that is. You have this amazing product or service and you want to share with the world. But you’re sitting at your laptop with that cursor blinking and you draw a blank. What do you say? How can you describe what you are offering? How can you...
What is a marketing plan and how do you create one? Marketing is a word that has always seemed daunting to me. It seems like a complex system of strategies, platforms etc. that I have no clue how to put together. As daunting as it might seem at first, it is one task that you...
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