In today’s episode, we’re thrilled to host Angela Capeles, a visionary leader and founder of Capeles Agency. With her extensive background in marketing and PR, Angela shares her profound insights into building a brand that resonates deeply through understanding and connecting with people’s experiences. As a marketing strategist and empathetic leader, Angela explains how prioritizing empathy not only enhances brand loyalty but also drives meaningful engagement.
Angela discusses her transition from a directive to a more inclusive leadership style, the power of community building, and how personal brand authenticity plays a crucial role in business growth. She shares her own CEO journey, the challenges she overcame, and the strategies that helped her build a successful, woman-owned creative agency.
We also dive into the role of technology in marketing, the significance of personal branding, and how Angela incorporates feedback and flexibility to foster a culture of innovation within her team. Emphasizing the importance of self-care, Angela reveals her personal practices to relieve stress and maintain productivity as a business owner.
This episode is a must-listen for aspiring CEOs and marketing professionals seeking to lead with love, empathy, and confidence. Tune in to gain valuable insights on transforming challenges into stepping stones and making every business interaction human-centric.
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ABOUT OUR GUEST
Angela Capeles is a marketing strategist, empathetic leader, entrepreneur, doctoral candidate, and DEIJ advocate. She is the Founder of Capeles Agency, a woman-owned boutique creative agency that specializes in building iconic and resilient brands through intentional branding and marketing initiatives.
As a Professor at Penn State and Simmons University, and with over nine years of international experience working with notable brands such as Carolina Herrera, Taubman Centers, Marriott International, Hilton Hotels, and more, her mission is to empower strong, resilient brands with intentional branding and marketing all across the United States and Latin America, while also advocating for diversity, equity, and inclusion within the workplace.
Agency Website | Personal Website | Instagram | LinkedIn
IN THIS EPISODE, YOU WILL LEARN
13:36 Key to business growth: active listening, mindset shift.
19:05 Using equity work and therapy experience to foster communication, innovation, and diversity.
22:52 Meditation has enhanced business decision-making processes.
25:32 Fostering empathy in branding and marketing.
27:53 Leverage media, connect, authentic, transparent marketing tactics.
32:14 Personal brand humanizes and connects with audience.
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