Episode 107: How To Collaborate With A Brand

Is your next goal to collaborate with a brand but you aren’t sure how?

First is to determine brands that align with your business and brand. You want to make sure that it feels natural to work with them. What brands do you love? What brands do you actually use yourself? These are the brands you should be looking to collaborate with.

I look at collaborations and partnerships as personal recommendations to your community. You want to make sure their product or service is something you stand behind and would recommend to a loved one.

Then start connecting with the brands. Show them support by liking their content. Respond to their stories or post comments to their posts. Send them a DM and share feedback or ideas you have like stores they should add to their stockist list. And use their product or service and talk about it with your community. This will warm them up to the collaboration and it will be more natural when you do collaborate.

In this episode, I am joined by the lovely Founder of Lavender & Grace who has had several collaborations with influencers. She shares her experience and her advice on what she looks for when choosing influencers to collaborate with, how size of community doesn’t quite matter as much as other things and how best to continue to nurture the relationship following the collaboration.

We also take a deep dive into her own personal journey creating her business and jewelry collection and the key learnings she has had throughout the past 5 years.

This is a jam packed episode so grab yourself a cup of organic tea, a pen and notebook and get ready to learn!

107: How To Collaborate With A Brand With Lavender & Grace

Are you wanting to collaborate with a brand but you’re not sure they look for, how best to approach them and how to continue to nurture your relationship with them? Today, we are learning the answers to these questions and so much more from the Founder of a beautiful jewelry brand.

IN THIS EPISODE, YOU WILL LEARN:

• How her passion for jewelry design started
• What point she realized she needed to turn this into a business
• Key learnings she had along the way starting and growing her business
• The most important things to focused on that actually moved the needle forward in her business
• What she looks for when selecting influencers to work with
• How she prefers to be approached by an influencer
• The best way to nurture a relationship with you as a brand?
• What’s coming up for Lavender & Grace

LINKS FROM THIS EPISODE:

Want to know more about Lavender & Grace? Here is where you can connect with her:
Website | Instagram | Facebook

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WANT TO BE A GUEST?

Do you have a LOVE story to share that we could learn from; whether it is about your own personal experiences or your relationship? Do you have a product or service that can help us make healthier choices in our lives and feel good inside and out? If so, reach out to me! I would LOVE to speak with you and learn more about you! You can contact me at partnerships@projectloveco.com.

Want to hear what other topics I will cover on the podcast? Check out my introduction to LOVE Unplugged to learn more!