Episode 141: How to Create a Memorable Brand Experience

Whether you are a service provider or product based business, your client’s experience with your brand is critical to the success you will have. It can result in referrals, high reputation, brand loyalty, and overall client satisfaction OR if overlooked, it can create a negative impact on the success of your business.

I personally worked with and purchased from businesses that wow’d me and not because of an elaborate high luxury experience but because they were intentional, they communicated exceptionally well, and they left a lasting impression that I can remember to this day. This has led to me recommending them to anyone I know – because it was an exceptional experience.

I have also worked with businesses that I was highly excited about but that lacked in the client service department – leaving me hanging for weeks, not providing clarity on what to expect throughout the process and not making me feel valued as a client.

And that will leave a long lasting negative feeling that ensures I will not work with them again – despite how good they are at what they do!

So as good as you may be at something – if you do not back it up with solid brand experience, you won’t experience the level of success you aspire to. Which is why I thought it was an important conversation to have.

So today I am joined by the lovely Gracie Thomas.

Gracie is the CEO and creative director of the GT Studio, an integrated brand experience studio based in Houston, TX. 

She is wellness obsessed, started and sold her first six-figure company before the age of 20 and has been building brands for over 7 years. She has a true passion for blending business strategy with experiential design and enjoys working closely with her roster of clients. 

Whether it’s meaningfully connecting brands with consumers, connecting a message internally within an organization, or connecting strategies with profit-driving activities to drive brand’s forward, the mission of the GT studio is to connect. In an otherwise digitally-focused world, Gracie’s passion is maintaining the power of human connection in business.

She is sharing what is involved in a memorable brand experience and how we can create one. So grab a cup of organic tea and a notebook – you’ll want to take some notes!

141: How to Create a Memorable Brand Experience with Gracie Thomas

Whether you are a service provider or product based business – the way in which you serve clients is critical. It can result in referrals, high reputation, brand loyalty, and overall client satisfaction OR if overlooked, it can create a negative impact on the success of your business.

IN THIS EPISODE, YOU WILL LEARN:

• Her journey leading up to creating her business
• The biggest wins and challenges she experienced as a business owner
• Brand Experience – what it is and what is involved
• Ways you can elevate your customer experience
• How to create a high performance and exciting company culture that attracts and retains quality team members
• What she has to support her community

LINKS FROM THIS EPISODE:

Want to know more about Gracie Thomas? Here is where you can connect with her:
Website | Instagram | LinkedIn

SUBSCRIBE AND REVIEW THE LOVE UNPLUGGED PODCAST

I would LOVE to hear from you. After you’ve listened to this episode, leave a comment and tell me what you thought. After all, this is all for you! I want to cover topics that will help you in whatever circumstance you are in. I feature guests on the show that you can learn from but that will also help you realize that you are not alone!

Want to stay up-to-date on the latest episodes? Subscribe in iTunes, Spotify, Stitcher or Google Play and be the first to know when new episodes are released!