Do you struggle creating value rich content on a consistent basis because, well, let’s just be honest, you’re wearing all the hats and don’t have enough time?
Today, we are diving into content creation strategy and how to organize yourself to produce content that will resonate with your community – without it taking up ALL of your time.
On this episode, I am joined by the lovely Kelci Douglas!
Kelci is the CEO of Sherose, a marketing and consulting agency that works with lifestyle and leisure companies to boost their brand, amplify their awareness, and increase their revenue through connection-based marketing.
Before starting her own company, she created digital and traditional marketing campaigns for a multi-million dollar casino. Specifically, Kelci headed the grand-reopening marketing campaign after a $20 million renovation project that took over 18 months of construction, resulting in record-breaking sales numbers for opening weekend.
Kelci received her Bachelor of Arts in Strategic and Corporate Communication from Chapman University and is working towards her Master in Business from Pepperdine University. She has accumulated over 7 years in traditional and digital marketing throughout various roles and industries.
Kelci is exceptionally creative and innovative in developing a brand, conceptualizing content, organizing and executing creative direction, designing launch plans, and orchestrating high-touch, luxury brand experiences.
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IN THIS EPISODE, YOU WILL LEARN:
- Let’s start at the beginning, what was your journey leading up to creating your business?
- How did the idea for your business come to be?
- What was your experience starting and growing your business?
- What have been your biggest lessons and wins as an entrepreneur?
- What is your experience running an agency with a team versus being a solopreneur? (For those thinking of starting an agency but want to have a better understanding of what is involved)
- How can we build a community around our business (whether it is a service or product based business) that is as excited about what we put out there and offer as we are?
- How can we utilize short-form video to make sales?
- Coming up with our content plan can seem so overwhelming at times when there are so many other things that also need to get done. I know that I tend to put it aside when I get busy, so what are your tips on how we can structure our content creation sessions to maximize time.
- How can we best share our value and expertise on social media?
LINKS FROM THIS EPISODE:
Want to know more about Kelci Douglas? Here is where you can connect with her:
Website | Instagram | LinkedIn
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