Are you ready to increase your brand awareness but aren’t quite sure how?
Today, I am joined by the incredible Hannah Nieves for a second podcast episode. Hannah is a Marketing, Branding and PR expert, as well as, founder of the Hannah Nieves Co. agency.
With extensive experience in marketing, branding, and PR; Hannah knows what it takes to build, market, and promote authentic brands and create results.
She truly loves the work she does and created this business out of the sheer passion of being able to serve female entrepreneurs and visionaries like yourself. What started out as a mentorship program turned business has allowed Hannah to serve women in a multitude of industries and creative backgrounds.
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I can personally attest to the fact that Hannah knows her stuff well when it comes to increasing your brand visibility through many methods. Being a current client of hers, I am learning first hand the importance of having a strong brand (visuals and messaging), a quality client service and a omni-channel marketing strategy.
You are going to want to take notes during this chat, so I highly recommend grabbing a cup of organic tea, notebook and pen.
IN THIS EPISODE, YOU WILL LEARN:
- How important are marketing, brand and PR to a business and what elements does each include?
- What is omni-channel marketing and how do we create a strategy that will be effective for our brand/business?
- How can you gain visibility and position yourself as a credible source within your industry?
- What should we do to create a feature worthy brand and how did you establish your high-end brand that sets you apart?
- What are the benefits of being featured in well known media publications like Goop, Forbes, etc. – should this be what we are striving for?
- What is the process of pitching our expertise to the media and what do we need in order to do so?
- What does a solid media kit look like and include?
- What other outlets aside from media publications should we be pitching to in order to increase our brand awareness?
- What is good practice when pitching to podcasts and how should we approach our pitch?
- What do you offer to support your community?
LINKS FROM THIS EPISODE:
Want to know more about Hannah Nieves? Here is where you can connect with her:
Website | HN Haus | Instagram | LinkedIn
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I would LOVE to hear from you. After you’ve listened to this episode, leave a comment and tell me what you thought. After all, this is all for you! I want to cover topics that will help you in whatever circumstance you are in. I feature guests on the show that you can learn from but that will also help you realize that you are not alone!
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