Nowadays, it seems as though every industry and market is saturated. So what can you do to stand out from your competition but also stand firm in your mission and values?
Today I am joined by the lovely April Gargiulo, Founder of Vintner’s Daughter and we are diving into the important of quality over quantity and the true meaning behind relevancy.
Inspired by her upbringing in California’s Napa Valley and the world of fine winemaking, founder April —a third-generation vintner—set out to bring those same standards of exceptional quality and craftsmanship to the world of skincare.
After a lifetime of cystic acne and hyperpigmentation, April discovered that the “luxury” skincare she was using was actually made from cheap synthetics, and decided to create her own dream products. She developed the brand’s signature Phyto Radiance Infusion™, a formulation process that begins with the world’s most nutrient-rich, whole botanicals.
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April turned to old-world, weeks-long infusion practices to harness each ingredient’s vital energy and nutrition. The resulting, deeply nourishing formulas, Vintner’s Daughter®’s Active Treatment Essence™ and Active Botanical Serum™, are sought out by the most discerning beauty experts and enthusiasts around the world and have won the industry’s top beauty awards time and again.
April’s mission is to help individuals achieve their very best skin in the fewest steps, and bring about a sense of confidence and trust in themselves and their beautiful skin.
IN THIS EPISODE, YOU WILL LEARN:
- April’s journey prior to starting Vintner’s Daughter
- Reflecting back on her experience watching and learning from her family as they ran their winemaking business, some lessons or nuggets of wisdom that stuck with her
- April’s experience with cystic acne and hyperpigmentation and what it was like trying to find a solution
- How April’s family felt about her leaving the winemaking business to venture out on her own
- Her process initially building her company and product
- The non-negotiables that she stood firm in while developing her brand and products
- The biggest lessons she learned building her business
- If she has ever felt pressure to create more products to stay relevant in the industry
- What is key to being a great leader for your team
- How she sets herself up to be able to focus on her big vision and goals
LINKS FROM THIS EPISODE:
Want to know more about April Gargiulo and Vintner’s Daughter? Here is where you can connect with her:
Website | Instagram | Pinterest | Facebook | Tiktok
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