In today’s episode, I am joined by Emelie Johnson, a seasoned graphic designer and entrepreneur with over 15 years of experience. Emelie’s journey, from her early exposure to graphic design in high school to establishing her own business, Embermake, is a testament to her passion for creativity and her drive for independence.
Throughout the episode, Emelie shares valuable lessons learned as an entrepreneur, emphasizing the importance of finding balance, giving oneself grace, and being adaptable in the face of challenges. She discusses the role of AI tools like ChatGPT in content creation, stressing the significance of infusing business values, missions, and tone of voice to maintain authenticity.
Emelie’s personal story takes a poignant turn as she opens up about her recent ADHD diagnosis and its impact on her entrepreneurial journey. She candidly shares her experiences with self-limiting beliefs, burnout, and the need for a supportive working environment that nurtures her unique thinking style. Emelie’s insights on managing ADHD through self-awareness, balanced work-life practices, and medication highlight the importance of understanding and supporting neurodivergence in the workplace.
As the conversation dives into Emelie’s approach to web design and branding, she emphasizes the power of relationships and narratives in creating compelling brand experiences. Her focus on intuitive and accessible user journeys underscores her humanistic approach to design. Emelie also touches on the role of AI as a supportive tool for small businesses while cautioning against over-reliance and advocating for the irreplaceable value of human narratives.
This thought-provoking episode is a must-listen for entrepreneurs, designers, and anyone seeking inspiration to embrace their creativity and authenticity in their personal and professional lives. Emelie’s raw and relatable story serves as a powerful reminder of the importance of self-awareness, support, and resilience in the face of life’s challenges.
ABOUT OUR GUEST
With over 15 years of experience in graphic design and marketing, it’s safe to say this whole branding thing is kind of her jam.
Emelie’s career has been a dynamic blend of agency and freelance endeavours, allowing her to work on a diverse range of brands. As an art director and creative director, She has led brand concept development, fostered client communication, and actively contributed to departmental innovation. From crafting creative deliverables to building strong client and vendor relationships, She sees every project as an opportunity to innovate and inspire. When she’s not immersed in design, you can find her hosting kitchen dance parties with her daughters, devouring a good book, or daydreaming about her next adventure.
Website | Instagram | LinkedIn
IN THIS EPISODE, YOU WILL LEARN
13:47 Practicing creativity is vital for wellness.
19:25 Mindfulness helps prevent burnout; know your limits.
29:27 ADHD brings creative bursts and burnout cycles.
34:38 Medication improved my productivity and well-being.
42:00 Brand development focuses on relationships, AI, technology.
48:23 AI aids small businesses but shouldn’t replace teams.
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