Creating strategies in your business, specifically for social media takes planning. Start by creating a foundation; identifying your goals, brand clarity and voice, and offerings.
But most importantly, get clear on what you can commit to. Often, we think up big ideas and plans but struggle executing them. I cannot count how many times I have planned to do X, Y, Z but when it came down to the time involved in executing it, I just couldn’t stick to it.
If this is something you struggle with, today’s episode is for you. I am joined by the lovely Laura Bitoyu, Founder of B Squared Social, a boutique social media marketing agency based in Vancouver, BC.
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Laura’s agency offers social media marketing solutions for premium brands and service-based professionals. With clients featured in Forbes, Inc, and Business Insider, her team is proud to offer coaching, consulting, online courses, and social media management services.
Today, she is sharing her best tips and advice on growing a community organically but also how to best use the social media tools available to us! Tune in to hear how to be creative with Reels, how to get the most out of Ads and what you may be doing wrong that isn’t giving you the results you want, and so much more!
So grab yourself a cup of organic tea and get comfy with a pen and notebook – you’ll definitely want to take notes so that you can implement some strategies that will make a difference in your business.
IN THIS EPISODE, YOU WILL LEARN:
- The journey leading up to creating her business
- Her experience creating and growing her business
- What were her biggest learnings and rewards were starting and growing her business
- What a solid social media strategy looks like
- Whether we should be adjusting our social media strategies and how frequently
- Some mistakes she sees consistently made that prevent us from growing our community and attracting our ideal clients
- Key components to organic growth
- As a social media expert, how she structures her time on the app in order to prevent wasting time
- The most important stats we should be looking at and how often we should analyze them
- How we can use Reels creatively to create engagement
- What you need to know about Ads and boosting posts
- What she has to offer her community
LINKS FROM THIS EPISODE:
Want to know more about Laura Bitoyu and B Squared Social? Here is where you can connect with her:
Website | Instagram | Facebook
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WANT TO BE A GUEST?
Do you have a LOVE story to share that we could learn from; whether it is about your own personal experiences or your relationship? Do you have a product or service that can help us make healthier choices in our lives and feel good inside and out? If so, reach out to me! I would LOVE to speak with you and learn more about you! You can contact me at partnerships@projectloveco.com.
Want to hear what other topics I will cover on the podcast? Check out my introduction to LOVE Unplugged to learn more!
