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159: Financial Success: Tracking Metrics and Making Informed Decisions

In this episode of the LOVE Unplugged podcast, we have the privilege of speaking with Kristen Hillman of Viticula, LLC. Kristen brings her expertise in financial strategy and goal-driven planning to the table, providing invaluable insights on mastering financial metrics for business success.

Kristen emphasizes the crucial role of tracking financial information for businesses. Understanding key metrics like net profit, gross profit, and cash flow is vital in making informed decisions and achieving financial success. Kristen shares her expertise in categorizing costs, analyzing revenues and costs related to products and people, and monitoring cash flow for stability and flexibility during challenging times.

As we delve into the importance of different members of a financial team, including bookkeepers, accountants, and financial strategists, Kristen emphasizes the value of historical data when combined with forward-thinking analysis. We explore the critical role of time tracking, making efficient use of resources, and the impact of mindset on financial decisions.

Whether you’re running an online business or a brick-and-mortar establishment, this episode will equip you with actionable and practical advice to elevate your financial management skills. Join us for an enlightening conversation with Kristen Hillman, and discover how embracing financial metrics can lead to sustainable growth and long-term success for your business.

Tune in to this episode of LOVE Unplugged podcast now and uncover the secrets to mastering financial metrics with Kristen Hillman from Viticula Financial. Let’s embark on the journey to financial success together!

Viticula, LLC

159: Financial Success: Tracking Metrics and Making Informed Decisions with Viticula Financial

In this episode of the LOVE Unplugged podcast, host Jessica Frigon sits down with Kristen Hillman, founder of Viticula Financial, to discuss the importance of tracking financial information and mastering your business’s finances for long-term success. Kristen shares valuable insights on understanding net profit, categorizing costs, and tracking key financial metrics.

ABOUT OUR GUEST

Kristen Hillman is the founder and CEO of Viticula, LLC. Before launching Viticula, Kristen spent over 25 years working for private equity investment and management companies in accounting and finance leadership roles. She obtained her CPA license in 2000 and holds a Bachelor of Business Administration in Accounting from Texas A&M University. Her expertise lies in empowering founders and CEOs to make confident and informed decisions while creating predictable profitability, growth, and achieving long-term goals. 

Since starting her business, Kristen has developed an intimate understanding of online service-based businesses. As a result, all financial reports are customized and simplified to empower her clients to feel confident making business decisions.

Want to know more about Kristen Hillman and Viticula Financial? Here is where you can connect with her:
Website | Instagram | Facebook | LinkedIn

IN THIS EPISODE, YOU WILL LEARN

[00:13:55] Money mindset explored; awareness and knowledge key.

[00:20:27] Track money in and out, know net profit, simplify costs, focus on people and products, monitor cash months.

[00:24:17] Net profit, cash, and gross profit explained.

[00:30:46] Importance of tracking time and costs: Key insights.

[00:40:24] Financial strategy is key to business success.

Viticula, LLC

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Don’t just listen—engage. Your review could be the catalyst for someone else’s breakthrough. Let’s strengthen our collective journey towards freedom-centric growth.

RESOURCES

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