What is a visual brand identity? Your visual brand identity consists of your logo, fonts, colors, imagery and graphical information. The images and creative designs that are incorporated in your website, social media, marketing materials expresses who you are as a brand to your community.
But if you are not a graphic designer or photographer, it can be hard to create on and be consistent.
Throughout my entrepreneurial journey, I’ve spent hours and hours sourcing images that fit the style and feel of my brand that I could use on my website and social media feeds, and it wasn’t easy. Many sites would charge a fee by image and they weren’t always exactly what I wanted.
Fortunately, we are not alone with this. Rachel Rouhana, founder of Haute Stock struggled with this herself and found her next business idea! And it’s a great at that!
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She has created a membership site that provides you with beautiful styled stock images to download and use for a low cost fee! But that’s not all you get. It’s really your one stop place for all your visual content creation.
Tune into to hear her entrepreneurial journey and her key learnings but also why a consistent visual brand identity is important to your business and how to differentiate yourself from others visually.
Alright, grab yourself a cup of tea and get comfy. I also highly recommend checking out her website if this is something you struggle with because having a membership personally has saved me a TON of time.
IN THIS EPISODE, YOU WILL LEARN:
- Her entrepreneurial journey leading up the creation of Haute Stock
- Whether she was trained in photography or self taught
- Her process creating your business
- Key learnings she had along the way that others would benefit knowing as they start and grow their own business
- What she is most proud of accomplishing in her business
- What a typical day looks like running her business
- How important are the visual aspects of our brands
- Her tips for standing out from others visually
- Photography and styling advice for those shooting their own images
- What Haute Stock offers
LINKS FROM THIS EPISODE:
Want to know more about Haute Stock? Here is where you can connect with her:
Website | Instagram | Facebook | Pinterest
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WANT TO BE A GUEST?
Do you have a LOVE story to share that we could learn from; whether it is about your own personal experiences or your relationship? Do you have a product or service that can help us make healthier choices in our lives and feel good inside and out? If so, reach out to me! I would LOVE to speak with you and learn more about you! You can contact me at partnerships@projectloveco.com.
Want to hear what other topics I will cover on the podcast? Check out my introduction to LOVE Unplugged to learn more!
